Expo 2010 Shanghai China was held from May 1 to October 31, 2010. The event had the largest number of countries participating and was the most expensive Expo in the history of the world’s fairs. The Expo drew the participation of 250 countries and international organizations, and by the end of the event it had attracted more than 73 million visitors, a record attendance in the Expo history. The World Expo was also the largest World’s Fair site ever at 5.28 square km.
The Shanghai China Expo 2010 Closing Ceremony was spectacular, high-tech elements were incorporated to create a spectacular stage effects. Magically, the 10 heavy ancient bells floated off the ground in mid-air, 24 female musicians sitting on invisible chairs..…..
Music by Zhao Guang, Leading Dancer: Huang Doudou, Accompanied by Shanghai Song and Dance Ensemble and Shanghai Oriental City Dance Troupe.
What is Next?
Shanghai set for post-Expo phase – Shanghai Business events providers will be focusing on Shanghai in the coming months as the city begins life in its post-Shanghai Expo 2010 phase.
Patrick Chen, deputy director, International Tourism Promotion Department, Shanghai Municipal Tourism Administration, said: “The success of World Expo with 73.08 million visitors, including 4.23 million overseas visitors, showed how the city can handle such a large volume of people.”
The city has also opened the new Mercedes-Benz Arena on the old Expo site, while a huge range of new hotels have opened including Ritz-Carlton Pudong and Fairmont Peace Hotel.
The implementation of High-Speed Train Connects Shanghai and Beijing, which will shorten the trip times between the two to under five hours. Clocking in at a top speed of 500 kph during the recent trial run, the Beijing-Shanghai line is China’s longest high-speed rail line. It covers 1,464 kilometers and connects two major economic zones in the Bohai Sea Rim and the Yangtze River Delta. The Beijing-Shanghai High-Speed Railway, that will cut travel time between Beijing and Shanghai to around four hours will be put into operation by the middle of June this year, a year ahead of schedule.
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Sapporo beer is one of Japan’s best and oldest beer which focuses on the discipline and attention to detail, and which has been a cornerstone of the brand’s brewing heritage since 1876.
In 2006, Sapporo acquired Sleeman Breweries Limited, and now brews the majority of Sapporo distributed throughout North America in the Guelph-based brewery, employing the same quality-focused methods that have earned the brand its premium stamp. The company also markets and/or distributes world class imported products such as Sol, Guinness, Tecate and Dos Equis.
The Canadian market is being given a new appreciation of the brand’s cultural heritage through “Legendary Biru”. Biru is a Japanese term for beer. Sapporo Legendary Biru commercial spotted a new, sleek 500 ml can design. The 2 minutes film enables you to discover Sapporo Brewery brewing tradition and the legend of Sapporo yourself. A lavish journey though Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer, and up to the modern neon-lit Tokyo. The visual feast is set to the catchy sound of drums, and I love how the drummers are perfectly in sync with the music.
Developed at Dentsu Canada, Co-directed by Mark Zibert (Sons and Daughters) and Gary Thomas (Crush), the beautifully detailed two minutes film was shot on location over a month in Guangzhou, China. Taking children cutaway storybooks as their starting point, Thomas and Zibert drew on a range of film and VFX techniques to build the finished image in order to create something amazing which would stand out in its field. Hence, the entire spot is a combination of photo, CG and 2D illustration.
Three dedicated artists were assigned to create each of the transitional rooms, with illustrations by James Zhang guiding the way at very step. To bring the film to life, Zibert and Thomas paid meticulous attention to the casting, working with an assortment of trained martial arts experts, sumo wrestlers and actors cast as Samurai and Geisha. Japanese cultural advisors were on set throughout to ensure authenticity across the production, with the same level of detail being paid to costume design and art direction.
“By taking people through a unique and entertaining tour of a mythical Sapporo Brewery, we wanted to translate intrigue for Japan into intrigue for Sapporo the beer and we’re confident we have done this in a truly creative and powerful way.” says Jeff McCrory, Strategic Catalyst at Dentsu.
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The Digital Story of the Nativity shows how the social media, web and mobile phone would tell the story of the Nativity and seen witnessed had digital media existed back then. And Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon……
The 3 minutes video has a host of interesting details:
Archangel Gabriel uses SMS to tell Mary she is going to get pregnant
Mary owns an iPhone 4 and uses GMail to tell Joseph she is pregnant
Twitter and Facebook serve to announce the world that the baby is about to be born and to upload images of Jesus once He is born. And a lot of people happen to Like it
Melchior, Gaspar and Balthazar buy their gifts from Amazon, and many more………Enjoy!
Times change but, feelings remain the same.
HAPPY DIGITAL CHRISTMAS!
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